About Annita
Annita is Africa’s first fully independent all-in-one digital ecosystem, combining e-commerce, fintech, AI, social networking, marketing, logistics, and lifestyle services into a seamless platform. We are redefining the digital economy by providing businesses and individuals with the tools to buy, sell, pay, connect, and grow—all within a unified, self-sustaining ecosystem.
Our Mission
To build a powerful, self-sufficient digital ecosystem that empowers African businesses and individuals by integrating commerce, payments, logistics, AI, and social networking into one unified platform. Annita is committed to eliminating third-party dependencies, fostering economic growth, and enabling MSMEs to scale efficiently across Africa.
Our Vision
To become Africa’s most innovative super app, empowering millions of users and businesses with an integrated platform that revolutionizes trade, communication, and financial transactions, ultimately transforming how people live, work, and thrive across the continent.
Our Leadership Team
Meet the visionaries driving innovation at Annita
Christopher O. Fallah
Chief Executive Officer & Founder
Siah Carol Fallah
Chief Marketing Officer
Floyd A. Morgan, Jr
Chief Technology Officer